LEGO VIP becomes LEGO Insiders

LEGO Insiders: Where Play is Rewarding

·        
LEGO® VIP is now LEGO® Insiders – connecting all LEGO accounts in one place

·        
Earn LEGO Insiders points when purchasing and playing 

·        
Register your existing and new LEGO sets 

·        
Redeem your points on discounts, member-only merchandise, cool
collectables and more

·        
Plus, early access to new sets and events

·        
Connect with other fans through the LEGO Insiders Community

14^th August 2023: Today, the LEGO Group announce LEGO®
Insiders, a loyalty program where members can discover a wealth of exciting
experiences and exclusive rewards, including offers and gifts. Launching on the
21^st August, LEGO Insiders will replace the previous LEGO VIP
membership program, but also brings all LEGO accounts (for over 18s) into one
place.  Making it easier to manage your
account, earn and spend points, access special offers and be part of the LEGO
Insiders community. 

LEGO
Insiders features all the great benefits VIP members have come to love, but
with some great new perks: 

  ONE ACCOUNT

  ·   All
  LEGO logins, for members over 18 years old, are now in the same place. 
  ·   This
  includes previous separate memberships/logins for LEGO VIP, checkout,
  LEGO Life magazine, LEGO apps and LEGO Ideas. 
  ·   All
  LEGO VIP members will automatically transfer over to LEGO Insiders, including
  all valid VIP points.

  EARN
  POINTS

  ·  
  LEGO Insiders can earn points by
  participating in activities, purchasing sets on LEGO.com, in participating
  LEGO Stores, and in Target in the USA.
  ·  
  Members can now also earn points by
  registering previously purchased sets via the unique QR code on the building
  instructions and cataloguing them on their account.

  REDEEM POINTS

  ·  
  Points can be spent in the
  LEGO Insiders Reward Center for discounts on sets, member-only
  merchandise, sweepstakes entries (in select countries) for cool collectibles,
  and more.

  MEMBER PERKS

  ·  
  Early access to sets, exclusive content,
  digital family fun, play ideas and activities.
  ·  
  Member only gifts when purchasing certain
  sets.
  ·  
  Access to LEGO Ideas, LEGO Life
  magazine, plus early details of exclusive in-store events.

  MEMBER ACCESS

  ·  
  Members can share their fandom and be
  inspired by others. This includes:  
  o   LEGO Ideas
  – share designs, vote on other fans’ designs and perhaps even see their
  creation become a real LEGO set.
  o   LEGO
  Insiders Community – a place where fans can unwind, share inspiring builds,
  learn more about LEGO sets and designers, and connect with other LEGO fans.
  o   Commenting
  on articles and leaving reviews on LEGO.com.
  o   Family
  activities – via the family area on LEGO.com. 
  o   In-store
  Events – meet other fans and members. 

Jason Whiting, Global LEGO Insiders
Director says: “We are thrilled to unveil LEGO Insiders – a world of
exciting experiences and exclusive rewards including member discounts, gifts,
and digital experiences for our new and existing fans alike. At the LEGO Group we
believe that play should be rewarded, so our updated program makes it easier
than ever for people to enjoy all the benefits of being a LEGO fan, whilst
adding new ways for them to connect with fellow builders and to share the joy
of play through a global community.”

From exclusive events to unlocking hidden perks such
as special gifts with purchase, digital downloads, and unique content, to early
access to the most desirable new sets and limited-edition products, with LEGO
Insiders there's something for everyone and a world of play inside. 

LEGO Insiders will launch on 21^st
August.  To find out more visit
www.LEGO.com/Insiders

-ENDS-

Redigeret af Tina.Haulrich - 14-August-2023 kl. 17:46